CarbAmericas begins harvesting Florida broccoli
CarbAmericas begins harvesting Florida broccoli
CarbAmericas, a grower and importer of fresh fruits and vegetables, kicked off its Florida broccoli program the first week of January. Harvesting will continue through April.
In order to better serve its customers, the company partnered with an experienced family of growers that has been in the business for over 30 years. Together, they planted more than 350 acres over the past year to help supplement the existing Mexico and Maine seasons. This partnership enables CarbAmericas to offer a year-round program.
"Just like with every other grower partnership we have, we expect quality to meet our high-standards," Jeff Friedman, president of CarbAmericas, based in Fort Lauderdale, FL, said in a press release. "The fields look fantastic, so we're encouraged by what we've seen in the fields thus far. We are particularly excited about this program as it fulfills a need in the broccoli category out of Florida, for which our customers have been looking for a solution."
"Due to our grower's location in north Florida, overnight deliveries will be very easy for us," Danny Pollak, vice president of sales of CarbAmericas, added in the press release. "With this, our broccoli can be at our customers' warehouses within 24-48 hours of harvesting. This results in better turns in our customers' warehouses, improved freshness on the shelf, and the ability to highlight and support local Florida-grown programs to consumers."
CarbAmericas will be shipping Asian-cut broccoli in wax boxes, iced in a brand-new, onsite clamshell ice machine out of Bunnell, FL. Orders can also be placed for iceless crowns upon request.
