Organics key for Four Seasons’ long-term growth strategy
By
John Groh
Organics key for Four Seasons’ long-term growth strategy
By
John Groh
Organics have evolved from a niche offering into a core business driver for Four Seasons Produce, a shift that reflects both long-term vision and changing consumer demand.
The company’s commitment to organics dates back to its founder, David Hollinger, whose early interest in health foods helped shape the organization’s direction well before the category gained widespread traction.
Organic items continue to be a growth driver in fresh produce, and Mission Produce is seeing that reflected in its key offerings — avocados and mangos.