Braga Fresh adds Greg McAlister to sales team
Braga Fresh adds Greg McAlister to sales team
Braga Fresh Family Farms has hired Greg McAlister as its vice president of retail accounts. In his new position McAlister will be responsible for developing key customer relationships with a focus on continuing to expand distribution of the Josie’s Organics line of fresh organic vegetables into major retailers and distributors throughout North America.
McAlister has more than 30 years of experience in the fresh produce industry, including nearly 25 years of successful sales growth and management with Grimmway/Cal Organic Farms. Prior to that, as one of the first produce team leaders at Whole Foods Market when the chain had only two stores, he helped establish fresh produce merchandising and procurement standards as the popular retailer began to grow.
At Braga Fresh, McAlister will report to Rod Braga, president and chief executive officer, and will work closely with Vice President of Sales Peter Cling and Director of Sales Roger Zardo, building upon their success with the "Josie’s Organics" brand.
“We’re committed to making Josie’s Organics the premium fresh organic brand,” Braga said in a press release. “In a relatively short timeframe, Josie’s Organics has been well received throughout the U.S. and now into Canada. Greg has the knowledge and relationships to guide our continued expansion in a smart, strategically-sound manner and we feel privileged to have him join our team.”
“I’m excited about Braga’s plans for the Josie’s Organics brand and the company,” McAlister said in the release. “Braga has a great reputation, and opportunities like this are rare and special, so I appreciate having another chance in my career to join a young organization and contribute to its success early on with my industry experience.”