Agreement brings grapes into Birds Eye Fresh fold
Agreement brings grapes into Birds Eye Fresh fold
Fresh grapes will be branded under the "Birds Eye Fresh" label as the result of a new marketing agreement reached Sept. 23 between Rochester, NY-based Birds Eye Foods and Pandol Associates Marketing Inc. in Delano, CA.
Lyn Hughes, senior marketing manager for Birds Eye Fresh, told The Produce News that the company had been looking to add grapes to its product line for some time, and that she and Jim Pandol of Pandol Associates initiated talks last May during the United Produce Show in Chicago.
Lyn Hughes, senior marketing manager for Birds Eye Fresh, told The Produce News that the company had been looking to add grapes to its product line for some time, and that she and Jim Pandol of Pandol Associates initiated talks last May during the United Produce Show in Chicago.