Bonduelle Fresh Americas unveils new corporate logo
Bonduelle Fresh Americas unveils new corporate logo
Bonduelle Fresh Americas has unveiled a new corporate brand visual identity and logo. The new corporate logo is now the standard across all of Groupe Bonduelle’s business units and contains visual elements intended to highlight attributes of the company as a leading global producer of plant-rich meals and vegetable products.
The multi-generational history of Groupe Bonduelle, a long-standing family business underpinned by solid values and a strong sense of innovation, is reflected in the font used for Groupe Bonduelle, which projects stability and strength. The company’s commitment to the plant-based food revolution is brought to life through the deep green color and design of the iconic B, including the interior of the lower portion that is in the shape of a leaf. As one of five business units within Groupe Bonduelle and the first to announce that it achieved B Corp certification, the logo for the U.S. business displays Fresh Americas beneath Groupe Bonduelle.
The introduction of the new logo is part of Groupe Bonduelle celebrating its 170th anniversary and to illustrate and exemplify its mission: “We inspire the transition toward a plant-rich diet to contribute to people’s well-being and planet health.” This clear statement guides the company’s strategic decisions and embodies its desire to support the transition toward plant-based food.