Bi-Lo rebranded as Southeastern Grocers
Bi-Lo rebranded as Southeastern Grocers
Bi-Lo Holdings, parent company of Bi-Lo, Harveys and Winn-Dixie, has officially changed its name to Southeastern Grocers, effective May 18.
"This change symbolizes that regardless of whether we work for BI-LO, Harveys or Winn-Dixie, we are all part of a unified family with a common aim to do the best we can for all of our customers across the Southeast,” the company said in a statement.
In addition to launching a new website, www.segrocers.com, Southeastern Grocers unveiled its new logo.
The company is the fifth-largest conventional supermarket chain in the United States and the second-largest conventional supermarket in the Southeast based on store count. The company employs nearly 72,000 associates who serve customers in 790 grocery stores and 527 in-store pharmacies in Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee.