Fresh Pro launched its refreshed Honey Watermelons brand. Designed to support shopper marketing and increase consumer engagement, the updated brand introduces an integrated marketing platform that helps simplify watermelon selection and drive demand at the shelf.

The refresh includes a new consumer landing page, original video content, point‑of‑sale materials and an enhanced PLU system — delivering retail‑ready tools that guide shopper decision‑making and promote engagement at point of purchase.

Members of the 2026 Eastern Produce Council Leadership Class participated in a seminar about making the most of social media prior to the April 7 general EPC membership meeting, sponsored by the South Carolina Department of Agriculture at Topgolf in Edison, NJ. The general EPC membership was also invited to attend this timely seminar.

As the California grape season gets underway, Anthony Vineyards Inc. is once again positioning its Coachella Valley program as a key early driver of domestic supply, offering retailers a reliable transition from imports into fresh California fruit.

With operations based in Bakersfield and key facilities in Coachella and Thermal, the company has long been a major player in the early California deal, leveraging its desert growing regions to bring grapes to market ahead of the San Joaquin Valley harvest.

For nearly four decades, North Shore Greenhouses has redefined how fresh herbs reach the retail shelf. The company continues that legacy with new product innovation designed to enhance both retail merchandising and the consumer experience.

FlowerTrials will bring together ornamental plant professionals from more than 90 countries from June 9-12, 2026, as 58 breeding companies showcase their latest innovations and future developments across three growing regions in the Netherlands and Germany.

The event offers attendees the opportunity to connect with horticultural professionals worldwide while discovering cutting-edge novelties in pot and bedding plants.

Amazon and Winn-Dixie announced a major expansion of their grocery delivery partnership, further growing same-day delivery availability across Florida. Winn-Dixie grocery delivery on Amazon now reaches customers across the state's largest metropolitan areas, serving the majority of Florida households.