40th Anniversary Celebrated: California Giant Berry Farms remains focused on berry category
By
Tim Linden
40th Anniversary Celebrated: California Giant Berry Farms remains focused on berry category
By
Tim Linden
It was 40 years ago that cousins Bill Moncovich and Pat Riordan joined forces with Frank Saveria and Red Bryant to make their mark in the strawberry business when they opened the doors of New West Fruit Corp. in Watsonville, CA. Today, that same company is called California Giant Berry Farms, having transitioned to its brand name in 1998.
On the daily, my husband and I get asked “How do you guys do it”? You have four busy children, full-time jobs and run from place to place with your kids. Our response is teamwork, communication, organization and preparation ahead of time (and supportive family too of course).