The Michigan asparagus season is underway and this fan favorite is arriving in stores about a week earlier than normal due to warmer winter. Currently, volume is on track with thick and tender asparagus ready to take center stage on plates and in bowls nationwide. 

The 2024 IFPA Consumer Connection was a roaring success as retailers, marketers, influencers and foodservice professionals met to discuss opportunities to increase produce consumption. Opportunities for education and networking abounded at the Sheraton Grand at Wild Horse Pass in sunny Phoenix, AZ among other key insights.

Mother’s Day is always a massive floral holiday, and with consumer spending trends continuing to reach new heights, it’s also a massive opportunity to maximize sales and profits. Rio Roses provided the key Mother’s Day spending trends and tips to take full advantage of them.

Nabaco announced a significant achievement in its commitment to support Washington pear and apple growers in their quest for sustainability and environmental responsibility. The company's NatuWrap products, Pear Preserve + Protect and Apple Seal, have recently been awarded organic certifications by the Washington State Department of Agriculture.

Celebrity Chef Jeff Henderson enthralled the attendees of the 2024 Fresh Produce and Floral Expo on Wednesday May 1 with his inspiring story of second chances and creating your best self.

Pear Bureau Northwest announced Jenna Tobin has joined the organization at communications and social media coordinator.