From its Visalia, CA, office, Sierra Agricultural Transportation Inc. focuses most of its attention on securing eastbound rates for its perishable clients in California and Arizona and up the West Coast into the Northwest.

“We go to all points east,” said Transportation Manager Chad Lenaburg. “We do a lot of business in the Northeast and the Southeast as well as Texas.”

The transportation needs of shippers and receivers are ever evolving, and so are the services provided by the logistics experts at GenPro Inc., based in Rutherford, NJ.

Company President Robert Goldstein, who founded the firm as a truck brokerage operation more than 20 years ago, said that the industry is changing very rapidly. While there is still a need for delivery of transportation on a spot-market basis, more and more shippers and receivers are partnering with transportation companies to manage their transportation needs on an ongoing basis.

The Tom Lange Co. is knee-deep in the process of upgrading its computer technology and expects to roll out a new system with improved efficiency within the next three months to six months.

Del Monte Fresh Produce N.A. Inc., based in Coral Gables, FL, is bringing back its “Teacher Monday: Cash for Classrooms” promotion and will hold its second annual on-line contest this fall.

MONTEREY, CA — Naturipe Farms LLC, a leading marketer of a full line of berries, headquartered in Estero, FL, is hoping the increasing popularity of its new “Berry Quick” line of single-serve blueberry packs will translate to higher foodservice sales for blueberries.

Cool weather during the 2011 potato production season in the Pacific Northwest will delay reports on estimated potato volume coming from the region. But data available during July confirm that acreage planted to potatoes in 2011 increased for both Oregon and Washington.

Bill Brewer, president and chief executive officer of the Oregon Potato Commission, said that the state is home to 90 active potato farms, which planted a total of about 38,000 acres for the 2011 season. “This is an