SAN ANTONIO, TX – The 11th annual Viva Fresh Expo was a rousing success, featuring a completely sold-out show floor that drew a record 2,877 attendees. The three-day event was a testament to more than a decade of progress and purpose, and attendees were met with high energy throughout.

Dümmen Orange brought the art of science and the science of art to life at the California Spring Trials (CAST) 2026 as advanced breeding met inspired design to create its next generation of beautiful, high-performing plants. Across annuals, perennials and combination programs, the 2027 lineup delivers innovation, flexibility and reliable performance for growers and retailers alike.

Pure Flavor has earned international honors at the 2025 SHOP! Design Awards in Communication Design, earning Silver in Food Packaging and Bronze in Branding/Company Identity for excellence in packaging and brand identity system design. This achievement highlights the success of the company’s recent rebrand and packaging transformation.

As Extended Producer Responsibility regulations continue to expand across the United States and globally, their implications for the fresh produce industry are becoming increasingly significant.

The International Fresh Produce Association will address these developments at the upcoming The Retail Conference and & Golf Tournament with a featured session, “EPR Unpacked: What Every Retailer & Supplier Needs to Know.”

Reduced desert crops, seasonal transitions and unpredictable weather have created unstable market conditions. Decreased supplies, combined with unprecedented diesel prices, have driven up costs throughout the fresh produce market. Soaring freight rates for trucking are further raising prices for consumers at the store.

Every Earth Day, people and businesses think about sustainability and how they contribute to a better planet. From better packaging to less waste and more efficient supply chains, there are countless ways to make a difference. Continental Fresh celebrates and supports all those efforts, but clean water may be the most important one of all.

Nothing else supports healthy people and strong ecosystems like clean water. It's one of our most basic needs. It connects land, food and people who depend on both.