Trendspotting: Promotional offers ignite online grocery sales
By
Craig Levitt
Trendspotting: Promotional offers ignite online grocery sales
By
Craig Levitt
The last full month of summer was a good one for online grocery sales. According to the most recent Brick Meets Click/Mercatus Grocery Shopper Survey, August ended with $9.9 billion in online sales, an increase of 7 percent versus last year. August also marked the third straight month of high-single-digit sales gains for eGrocery, primarily driven by strong promotional efforts for subscription and membership programs that started in May.