Take this scenario: A customer slowly looked around the produce department with a puzzled expression. Then she asked the produce clerk, “Where are the strawberries and avocados that are advertised?” The worker lazily pointed to the areas instead of properly helping the customer with cordial service. The clerk basically pushed the customer away from an opportunity to grasp additional sales by using a more desirable selling approach.

Mission Produce Inc. will debut the World’s Finest Glow-Up of its avocado bags at the International Fresh Produce Association’s Global Produce & Floral Show. Mission will also highlight its position as the mango category leader with a full portfolio of consumer-friendly products designed to drive growth at retail. 

During the upcoming International Fresh Produce Association Global Produce & Floral Show in Anaheim, CA, the representatives from Nogales, AZ-based Divine Flavor will still have some remaining 2025 production from the California grape vineyards in the San Joaquin Valley to talk about, which will give them a great opportunity to discuss the grower-shipper’s business model and philosophy.

Officials at Brightfresh are looking forward to sharing with IFPA Global Produce & Floral show attendees their new brand identity and newly designed packaging.

First introduced to retailers this summer, the show will mark the San Marcos, CA-based company’s debut industry showcase of the new look.

Frank Donio Inc., with nine decades of experience working in Hammonton, NJ, is a multigenerational grower, shipper and importer of fresh produce. Operating under its flagship Top Crop brand, the company grows and sources a wide range of fruits and vegetables, with its New Jersey blueberry program among its flagship offerings.

As it prepares for the upcoming International Fresh Produce Association’s Global Produce & Floral Show, the Donio team is taking a different approach than others, opting not to get a booth in favor of a more on-the-go strategy.

Grimmway Produce Group announced two key executive appointments effective Oct. 6: Kirsten Anderberg will join as chief financial officer and Katie Diesl has been named president of organic vegetable category.