The Hass Avocado Board announced that total avocado volume in the U.S. market was on track to exceed 3 billion pounds in 2025 — a historic milestone that underscores the fruit’s growing popularity and the strength of the industry’s supply chain.

Plant Grow Harvest, a vertically integrated grower, packer and shipper of fresh potatoes with farms across the United States, participated in the New York Produce Show held Dec. 2–4. As the company continued expanding its potato portfolio and year-round fresh supply, PGH used NYPS as a platform to showcase its newest brand developments, merchandising solutions and advancements in proprietary seed breeding.

Andrew M. Pollak, CEO and owner of ADS Management, the parent company of Hapco Farms, Freshouse, Barnwood Valley Farms, MR Farms and Northwest Wine Services, died Dec. 7 at age 65 after a short illness.

The Florida Strawberry Growers Association announced that Florida’s strawberry season is officially underway. Fields across the state are filled with peak-season, vibrant strawberries, arriving in stores just in time to brighten holiday tables.

Setton Pistachio of Terra Bella Inc. announced another record-breaking pistachio harvest, contributing to an industry total of 1.571 billion pounds. Setton, which offers one of the largest assortments of pistachio SKUs on the market, is prepared to meet rising demand with more product available than ever. 

FullTilt Marketing, a national produce and food marketing agency, has named broccolini the 2026 Vegetable of the Year following an analysis of social conversations, consumer behavior and emerging culinary trends using Tastewise food intelligence.