Industry Viewpoint: Resetting retailer relationships with trends
By
Alex Jackson, vice president of sales and marketing at Frieda's Branded Produce
Industry Viewpoint: Resetting retailer relationships with trends
By
Alex Jackson, vice president of sales and marketing at Frieda's Branded Produce
As the produce industry settles into the new year, retailers are facing a familiar reality: a crowded inbox full of trend reports, forecasts and predictions released over the past several weeks.
From flavor exploration and global influences to evolving wellness priorities and shifts in consumer behavior, the volume of insight is significant. The challenge now is not access to information, but knowing what to do with it.