R.A.M. launches 'Organic Girl' line, label
R.A.M. launches 'Organic Girl' line, label
DETROIT — R.A.M. Produce Distributors LLC has launched a line of organic produce under its own brand, "Organic Girl." The firm is developing the line slowly, employing a strategy of crawling before walking.
“We just started it, so we are in the crawl stage before we walk,” Mike Badalament, sales representative, told The Produce News in early January. “Organics are not for everyone because of the price. It is a huge commitment [to develop an organic line], but we see growth [and potential] there. We have been handling it the right way, which has been very conservatively.”
“We just started it, so we are in the crawl stage before we walk,” Mike Badalament, sales representative, told The Produce News in early January. “Organics are not for everyone because of the price. It is a huge commitment [to develop an organic line], but we see growth [and potential] there. We have been handling it the right way, which has been very conservatively.”