The company is a 100 percent vertically integrated avocado company that has been growing and packing Hass avocados in Uruapan, Michoacan, MX, for the past 30 years. In 2019, La Bonanza opened its first U.S. Import office in Mission, TX. Currently 98 percent of its production is sold to the U.S. market.
“Our owner, Gabriel Villasenor, is committed to the growth of our company as a grower, harvester, packer, processor, exporter and importer of Mexican Hass avocados,” Bezart-Hall said. “During COVID-19 he made substantial investments in land, trees, water reservoirs, an avocado packing plant, processing plant and import office.
Bezart-Hall said La Bonanza owns thousands of acres throughout Michoacan and in the past couple years has added 700 acres in the higher elevations (6,500 feet) to improve supply in the summer months.
In 2022, La Bonanza Avocados completed an expansive renovation at the packing facility to double it volume capabilities. “With 10 baggers and 11 sorting lines, our talented employees can pack over 60 loads in just 1 shift,” she added.
The big news this year came from the processing side of the business with the purchasing and rebranding of that facility. CEO Alberto Chavez said the plant has been reconfigured for higher efficiency and new equipment is being added.
“Our new small cup machine has been installed which allows us to add two-, three- and four-ounce packs to already extensive line of options,” he said.
La Bonanza recently sampled the spicy Mexican blend, shipped frozen from Mexico, at the International Fresh Produce Association Foodservice Show in Monterey, CA. “Customers commented on the excellent flavor and the fact that there was no after taste,” said Bezart-Hall. “We offer year-long contracts and specialize in private label and proprietary recipes.”
She added that the company will be introducing a new retail design to market worldwide that will include the “Flavors of Mexico” as well as social media programming.