Westerlay Orchids and Albertsons are once again joining forces to make a meaningful impact this Breast Cancer Awareness Month. Breast cancer accounts for around 30 percent of all newly diagnosed cancers in women, with over 300,000 women expected to be diagnosed with invasive breast cancer in 2024 alone.

The 2024 fall wedding season is about beautiful, intense colors and unusual combinations. Nowadays, couples want unique and personalized floral designs for their big day, so knowing these trends is key to success. Rio Roses made up a list of the popular color palettes shaping fall weddings this year.

With a period of rapid expansion under its belt, Pure Flavor is gearing up for continued accelerated growth in the coming year. The company, which most recently saw a 160 percent increase in its owned acreage within the span of one year, is eyeing significant capital investments to support the growing demand for its high-quality, flavorful produce.

While more almonds are consumed than any other nut, opportunities to market them in the produce department have been modest — until now.

Leading fresh produce grower, marketer and distributor Oppy and No. 1 almond brand Blue Diamond Growers have partnered to deliver a tasty array of fresh almond and almond-fruit blends into retail produce departments.

Juan Gonzalez Pita, COO of Salix Fruits, is looking forward to attending this year’s International Fresh Produce Association’s Global Produce & Floral show.

Even though hot summer days are behind us, that’s no reason to slow down promoting California strawberries. But as the fall season slowly moves toward the winter months, we will see less production. Right now, the fall strawberry crop is looking good and peaking so it is a good time to go after those ad promotions while you are able.