Avocados from Peru celebrates Fourth of July with marketing blitz
Avocados from Peru celebrates Fourth of July with marketing blitz
The Fourth of July is getting a monumental salute from the Peruvian Avocado Commission. A lineup of in-store demos, tagged radio spots and trade advertising will help drive sales of Peru's largest export ever to the United States.
“We want to make sure that both retailers and consumers are aware of the availability of Avocados from Peru during the peak summer season and especially over the July 4th weekend,” Enrique Camet, PAC board chairman, said in a press release.
“Our holiday marketing blitz uses compelling imagery of Peru to create a distinctive platform for the brand,” Xavier Equihua, chief executive officer of PAC, said in the release. “Eye-catching bins, RPC wraps and in-store demos have been designed to capture the customers' attention and encourage them to purchase this superfood, Avocados from Peru.”
The lineup of retail support includes the following:
- In-store demos: More than 380 Walmart stores in key markets throughout the country will host in-store demos between June 26 and June 29. Samplers will prepare and serve Avo Dogs, a hotdog topped with avocados from Peru. Walmart will post news of the demos on its Facebook pages.
- Tagged radio spots: June 23 through July 4, 30-second radio spots with custom retailer tags will begin airing in 18 markets around the country via local stations and Pandora Internet Radio. A robust radio program inclusive of the same number of cities will continue through the rest of the summer season.
- Trade radio spots: A full-page ad will run in key trade publications reminding retailers to lock in their delivery and promotion schedules.
- Social media: Posts on Avocados from Peru's Pinterest, Instagram and Facebook pages will provide consumers with compelling reasons to stock up on and enjoy Avocados from Peru over the holiday weekend.