Pure Flavor has been recognized at the 2026 PAC Global Awards for excellence in brand and packaging design by receiving the Best In Class (Gold) award. This recognition celebrates the recent Pure Flavor brand refresh, introducing a modernized visual identity and cohesive packaging system that we are incredibly excited to share, enhancing recognition and delivering a more unified experience at retail.

With a strong supply of lemons and other varieties, Bee Sweet Citrus’ sales team reports that they’re well-suited to tackle Lenten and springtime citrus promotions.

“With the start of Lent, we often see a rise in lemon consumption as many families turn to meatless meals,” said Bee Sweet Citrus Director of Communications Monique Mueller. “Lemons not only enhance the flavor of pescatarian dishes, but are also a popular ingredient in springtime beverages and desserts.”

Exp. Group, a multinational leader in the production, importation and distribution of fruits and vegetables from Central and South America, has been recognized as a Best Place to Work. This distinction underscores the company’s long-standing commitment to excellence, rooted in its strongest pillar: culture.

Relationships drive the produce industry. Bruce Letchworth, a member of the Continental Fresh sales team, builds them the old-fashioned way: by telling the truth early, doing what you say you’ll do and treating people right.

Letchworth’s big personality and refreshing honesty have made him a natural ambassador for Water For All, Continental Fresh’s initiative supporting clean water and sanitation projects in Latin America.

“People don’t mind bad news,” Letchworth said. “They mind surprises. I try to communicate clearly and do what I say I’m going to do.”

The International Fresh Produce Association has opened registration for The Mexico Conference 2026, taking place May 13-14 in Guadalajara, bringing together Mexico’s produce leaders and the global partners who do business with them for two days of strategic insight, deal-making and decision-ready intelligence.

FullTilt Marketing, a marketing firm specializing in agriculture, fresh produce, and specialty food brands, has hired Shelby Miller as account manager, effective Feb. 16.

Miller brings a strong background in fresh produce marketing, business development and brand strategy, with hands-on experience supporting grower-shippers, retail programs and integrated B2B and consumer campaigns. Her expertise strengthens FullTilt’s niche focus on marketing solutions that understand the realities of agriculture and food systems from the ground up.