FPAA program works to increase retail promos during peak season
FPAA program works to increase retail promos during peak season
NOGALES, AZ -- One of the major activities of the Fresh Produce Association of the Americas, here, according to Lee Frankel, the association's president, is "increasing the number of retail promotions during our peak season." The program was introduced just last year, and it has been going "very, very well this year," Mr. Frankel said.