In my new role leading business development and member engagement, sponsorship is a topic that comes up in almost every conversation. Companies sponsor programs, events, research and initiatives to align their brand with work that matters to the industry.

Delaware Valley Floral Group announced the acquisition of New England Wholesale Florist, a respected wholesale floral distributor serving customers throughout the New England region.

This acquisition reflects DVFG’s ongoing commitment to strategic growth and operational excellence while expanding its ability to support floral professionals throughout the Northeast. Customers of New England Wholesale Florist will benefit from enhanced sourcing capabilities, expanded product availability and access to DVFG’s fully integrated cold-chain logistics network.

Herndon Farms is beyond excited to announce their partnership with Glory Foods this Vidalia Onion season as “Glory Foods Vidalia Onions” ship soon to stores across the country.  This partnership brings together three trusted southern icons to deliver a fresh opportunity for produce departments. Glory Foods has partnered with leading grower Herndon Farms to introduce this new line of Glory Vidalia Onions combining decades of consumer trust in these two companies with one of America’s most sought-after seasonal produce items.  

Naturipe Farms announced two leadership promotions and a key new hire within its Value Added Fresh division, reflecting the company’s continued investment in experienced leaders who can drive growth, innovation and customer partnerships across the berry category.

Joe Klick has been promoted to associate vice president of product management at Naturipe Farms. Klick has been with the company for more than 15 years and has held multiple leadership roles across product and category management.

Great Place To Work and Fortune media have recognized Wegmans Food Markets Inc. as one of the Fortune 100 Best Companies to Work For in 2026. This is Wegmans 29th year being named to this prestigious list, this year coming in at fifth place. 

Healthy eating is more fun for kids when they get involved in the selection and preparation of foods that promote good health. That’s the idea behind California Kids Cook, a new pilot program from CA GROWN and Gelson’s, designed to bring the “farm-to-store-to-fork-to-school” journey to life for local students.