Market Minute: Time to plan a 'Summer in Winter' sales promotion
By
Ron Pelger
Market Minute: Time to plan a 'Summer in Winter' sales promotion
By
Ron Pelger
This is the seasonal period when consumers have to deal with the dark, cold, snowy gloom of winter. It’s also a time when many parts of the country are hit with deep freezing temperatures and grey cloudy days. But summer fruits are bound for U.S. produce departments directly from Chile.