Oneonta Starr Ranch: excellent pear, apple movement going into holidays
Oneonta Starr Ranch: excellent pear, apple movement going into holidays
With its promotional campaigns in place and movement brisk for both apples and pears from the Northwest, Oneonta Starr Ranch Growers, a Wenatchee, WA, grower-shipper, is targeting a broad consumer base this season.
Dan Wohlford, national sales representative, said that Oneonta’s popular Pear the Taste and kid-friendly snaQ promotions are seeing good response from retail, and 2011’s smaller fruit-size profile is lending itself to both programs.