Zespri powers up New Zealand kiwifruit sales with marketing tour
Zespri powers up New Zealand kiwifruit sales with marketing tour
What do the Atlanta Zoo, an all-female triathlon in Boston, the NASA campus in Houston and Seattle's Microsoft cafeteria have in common? These diverse locales, and about 400 grocery stores in between, all enjoyed energizing visits from the Zespri kiwifruit Power UP team in July and August.
"Power UP," Zespri's 10-city promotional campaign, brought branded vehicles, local marketing experts, New Zealand kiwifruit growers, retailers and thousands of consumers together in a mobile celebration of Zespri kiwifruit's excellent taste and nutrition merits.
"Power UP," Zespri's 10-city promotional campaign, brought branded vehicles, local marketing experts, New Zealand kiwifruit growers, retailers and thousands of consumers together in a mobile celebration of Zespri kiwifruit's excellent taste and nutrition merits.