A&P expands sale to include all intellectual property
A&P expands sale to include all intellectual property
The Great Atlantic & Pacific Tea Co. Inc. will be selling off the intellectual property for its banners as well as private label product brands. A&P closed 25 locations when it filed for bankruptcy protection in July, and the company has been selling off the remaining stores since.
The sale is being conducted as a result of its Chapter 11 bankruptcy protection case pending in the United States Bankruptcy Court for the Southern District of New York. The bid deadline is Nov. 19.
Hilco Streambank has been hired as A&P's intellectual property disposition and sales agent. The sale includes all intellectual property associated with its store banners — A&P, Pathmark, Waldbaum's, Super Fresh, Food Basics and Best Cellars — and private label product brands such as America's Choice, Woodson & James, Green Way, Jane Parker, Via Roma and Live Better.
"The A&P banners, trademarks and brands have longstanding and strong recognition by consumers in the Northeast as well as other markets throughout the country," David Peress, Hilco Streambank executive vice president, said in a press release. "A&P offers a robust portfolio of private label brands across multiple categories with innovative formulations and labeling, accompanied by rich content, including signage, websites and videos."