American Pistachiomobile making debut in California
American Pistachiomobile making debut in California
The new American Pistachiomobile will be cruising Fresno and Clovis the weekend of Nov. 2-3 with stops at the Two Cities Marathon Fitness Expo in downtown Fresno before the Fresno State-Nevada football game, and finally at the Two Cities Marathon & Half at Woodward Park.

As a participating sponsor of these popular Fresno-Clovis events, American Pistachio Growers recognized them as great venues to introduce the specially designed Pistachiomobile, which will be used to promote the nutritional powers of pistachios at fitness events throughout California.
Attendees at all events will have an opportunity to learn more about the health benefits of pistachios, get a free sample pack and have their picture taken with APG's brand ambassadors Miss California 2013 Crystal Lee and Miss California 2012 Leah Cecil-Tibbitts.
As an added bonus, people who like American Pistachio Growers on Facebook and upload photos of themselves with the Pistachiomobile on social media will be eligible to win a 100-day supply of pistachios.
"Since our bodies don't store protein, it's important to replenish, especially after participating in sports and athletic events," Judy Hirigoyen, global marketing director for the Fresno-based American Pistachio Growers, said in a press release. "Health-oriented and sports events are a natural association for pistachios and this pistachio-themed van is a fun way to reach our consumers."