Coming off what he called a “fantastic season” in 2024-25, FruVeg Marketing President Steven Espinosa is estimating an additional 15-20 percent year-over-year increase in volume this season.

Continental Fresh will arrive at International Fresh Produce Association’s Global Produce & Floral Show with a clear and refreshing mission: to make a difference by bringing water and sanitation systems to rural Latin Ameria. True to the company’s “produce with purpose” concept, the Continental Fresh team will be at the event to listen, learn and share why clean water matters, from Oct. 16–18 in Anaheim, CA.

Wonderful Pistachios launched the Josh Allen Scholarship in partnership with Central Valley native, pistachio farmer and star Buffalo Bills quarterback Josh Allen. 

The specialty cut flower industry continues to grow rapidly across the United States, with demand for locally grown flowers climbing each year. However, growers still face persistent production challenges, and one of the most critical is disease management. Soilborne diseases in particular can devastate crops, leading to 50–75 percent losses when flowers are grown in field soil.

Since Crystal Valley Foods was founded in 1994 by President and CEO Jay Rodriguez as one of the early importers of Peruvian asparagus, steady growth has been its strategy.

In the fresh-cut vegetable industry, rising labor costs, short lead times and growing demand for variety are putting increased pressure on processors to deliver more with less. For companies slicing, dicing or shredding fruit and vegetables at scale, the challenge is clear: how to maintain consistency and product appeal while keeping operations fast and lean.