AMC Direct introduces kid-friendly citrus packaging
AMC Direct introduces kid-friendly citrus packaging
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AMC Direct, a U.S importer of fresh produce, announced the introduction of its new Navel orange and clementine bags. Designed to appeal to children with fun characters and vibrant colors, the launch of this engaging packaging is well-timed to help inspire children and parents alike to enjoy healthy summer citrus snacking.
“Along with a bright, fun design, we wanted to make sure these packages were suitable for busy lifestyles,” Casey Kio, sales and marketing manager for AMC Direct, said in a press release. “They are perfect grab-and-go options for summer outings at the beach or to the park to provide families an easy and convenient healthy snack option.”
Beyond summer promotions, these new bags provide an opportunity for a number of back-to-school promotional opportunities to help retail partners improve their August and September citrus sales.