Allegiance Retail Services has expanded its partnership with Instacart. The expansion includes the introduction of Instacart’s Caper Carts at select Foodtown stores, alongside new omnichannel capabilities designed to unify Allegiance’s digital, loyalty and in-store experiences.

Storefront Pro — Instacart’s enterprise commerce platform — is now powering modern e-commerce capabilities across all Allegiance retailers, and bringing Carrot Ads retail media tools to these businesses. In stores, Instacart’s AI-powered Caper Carts are already live at Foodtown of Mt. Vernon, NY, Red Bank, NJ, and East Stroudsburg, PA, with additional deployments planned for 2026. Allegiance is also expanding its use of FoodStorm — Instacart’s order management system for catering and prepared foods — with more store launches set for early this year. Carrot Tags, Instacart’s electronic shelf label software, will follow in upcoming phases.

“Independent grocers play a vital role in their communities, and we’re proud to work alongside Allegiance to equip their members with the tools they need to succeed and grow,” said Merrick Rosner, head of revenue and solution sales independent grocery at Instacart. “Across the U.S., independent retailers using Instacart’s technology are achieving meaningful results — from substantial e-commerce growth to significant increases in profitability through retail media revenue. By expanding their partnership with Instacart, Allegiance is giving its members even more ways to grow by meeting customers wherever and however they shop.”

As part of the expansion, Instacart is partnering with AppCard, Allegiance’s loyalty provider, to deliver a robust unified loyalty rewards, digital promotions, and coupons across online and in-store shopping. Through integrations with Instacart’s Storefront Pro and Caper Carts, customers will now receive the same personalized deals and savings whether they’re ordering online or shopping in person.

By bringing these technologies together across its banners, Allegiance is equipping its independent retailers with modern, enterprise-grade tools that help them compete more effectively, streamline operations, and offer customers a more personalized shopping experience across every channel.

“Our expanded partnership with Instacart reflects Allegiance’s commitment to innovation that enhances both the shopper and retailer experience,” said Donna Zambo, executive vice president and chief marketing officer of Allegiance Retail Services. “By aligning e-commerce, loyalty and in-store innovation, we’re helping independent grocers meet evolving customer expectations while strengthening their competitive position.”