At Procacci Bros., it is much more than simply offering its customers high-quality produce.

Other factors, including great customer service, in-store support, price protection and even writing ads that help move product through stores play vital roles in the Philadelphia-based company’s strong relationship with the trade.

John Vena Inc. has been operating in Philadelphia since the company began operations in 1919.

Pinto Bros., a third-generation family business and one of the original occupants of the Philadelphia Wholesale Produce Market, is a reliable source customers turn to for their produce needs.

Ryeco LLC has been part of the Philadelphia produce scene for more than four decades and has been operating in the Philadelphia Wholesale Produce Market since 1989.

The company, owned and operated by father-and-son team Mike Reilly Sr. and Mike Reilly Jr., is a full-line fruit and vegetable receiver and distributor handling product from five different continents with a mission to offer an extensive product line with excellent quality and aggressive pricing.

Officials at Collotti and Sons have a simple mission: Stay on plan and meet the expectations of customers who have counted on the company’s consistency for a half century.

Longevity.

It is a great thing, especially when operating in the hyper-competitive produce business and need to maintain relationships with companies over generations.