Variety Farms Inc., a farm that has been around for roughly 100 years, markets Diamond Blueberries as its personal label.

Consistency is everything in the farming business. So, it is vital that all factors — from the weather to pollination — fall right into place to provide for the best possible crop and the ability to maintain the reputation that you remain a key source for that commodity with retailers and consumers.

This year, with the blueberry crop about to be harvested, it seems that everything is working out great. The result should mean that all signs are pointing to another strong blueberry season at D’Ottavio Farms.

When it comes to blueberries, the consumer wants everything: Great taste, excellent quality and just about anything else that might create a better eating experience.

New Jersey blueberry growers benefited from the perfect conditions needed during the winter and spring to harvest a full crop of the bigger, better, more flavorful berries your customers crave all year long. Your customers know Jersey Fresh blueberries will provide the flavor and size they desire, and we are happy to report that Jersey Fresh blueberries will be ready for your shelves starting early June into August. Jersey Fresh blueberries provide excellent marketing opportunities for retailers each summer.

The Jersey Fresh brand is the longest running state agricultural marketing and quality assurance program in the country, having started just over 40 years ago in 1984. Since then, the New Jersey Department of Agriculture has focused on promoting the local, New Jersey growers throughout the state each and every Jersey Fresh season.

The Vineland Produce Auction has long been the premier produce auction in the country, and its success is important to New Jersey and the Northeast’s ag industry overall.

Located on 44 acres in Vineland, NJ, the cooperative is comprised of hundreds of member farmers and an elected board of directors. The facility has nearly 130,000 square feet of cross-dock loading which the member farmers, brokers and distributors utilize.