Coming off what he called a “fantastic season” in 2024-25, FruVeg Marketing President Steven Espinosa is estimating an additional 15-20 percent year-over-year increase in volume this season.

Since Crystal Valley Foods was founded in 1994 by President and CEO Jay Rodriguez as one of the early importers of Peruvian asparagus, steady growth has been its strategy.

Though 2025 has brought new challenges to the Peruvian asparagus deal, primarily because of the new 10 percent import tariff imposed by the United States, U.S. importer Ayco Farms expects to grow its volume substantially this year.

With more than 80 years of experience under its belt, a strong connection with its suppliers, and a diverse list of customers, Maurice A. Auerbach, a wholesaler/importer in Secaucus, NJ, has the ability to withstand the mounting challenges of the produce industry.  The U.S. tariffs on many perishable imports is just the latest hurdle that is being jumped.

To help drive new business and improve its supply chain efficiencies, Calexico, CA-based Altar Produce strengthened its business structure in 2025.

Though the ever-increasing cost of landing Peruvian asparagus on U.S. shores presents a challenging situation, Alpine Fresh continues to increase its volume.