In celebration of National Healthy Fats Day on March 21, Avocados From Mexico is helping to set the record straight about fat as an essential component of a healthy diet. Avocados are a heart-healthy fruit, containing 85 percent good, unsaturated fats and nearly 20 vitamins and minerals, making them a delicious choice that is #AlwaysGood.

As we head into the college basketball bracket season, Avocados From Mexico and Mission Foods are inviting shoppers to celebrate game day with the return of Taco Tip Off. The two companies have partnered to encourage shoppers to make avocados and tacos the star of their gameday plans.

For Divine Flavor, nothing says fresh more than a sweet and mildly spiced Bell pepper, a juicy rich tomato, or a fresh crisp cucumber coming from Sinaloa, Mexico. During the winter and early spring months, the Culiacán region is the heart of Divine Flavor’s vegetable program producing a variety of products such as their organic-colored Bell peppers, Roma and beefsteak tomatoes, Magnífico grape tomatoes, or the long English and Persian cucumbers.

Though Hass avocados from the state of Jalisco have been approved for shipments to the United States beginning this year, Ron Campbell of the Mexican Hass Avocado Importers Association said it is most likely shipments will not begin until June.

With only about three months to go until the Texas International Produce Association holds its annual Viva Fresh, that signature event is commanding much of the staff’s attention. But it has plenty of competition as TIPA has many different irons in the fire.

President/CEO Dante Galeazzi recently outlined the many initiatives that are occupying his time but agreed that Viva Fresh is top of mind.