Mission Produce Inc. will be promoting its spring avocado and mango programs at the Texas International Produce Association’s Viva Fresh Produce Expo April 11-13, in Houston.

Equifruit is set to make waves at the upcoming CPMA trade show in Vancouver April 23-25. The company will engage customers with its whimsical "This banana badass" campaign, which aims to celebrate the diverse community of banana badasses supporting Equifruit's Global Fairtrade banana domination mission.

The Canadian Produce Marketing Association announced that Murray Driediger, president and CEO of BC Fresh Vegetables Inc., has been selected as its 2024 Lifetime Achievement Award recipient.

It was just two years ago that the avocado production in the Mexico state of Jalisco gained potential access to the U.S. market, with grower-packers having to also qualify for certification of their groves and facilities to begin exporting.

Matthews Ridgeview Farms, a fifth-generation, family-owned grower and distributor, is known for offering high-quality sweet potatoes.

The Wynee, AR-based company grows, packs and ships sweet potatoes in bulk and value-added packaging, and with a century of history behind it, the company is well-versed on the intricacies of the industry.

That will be on full display when Matthews Ridgeview Farms is represented at this year’s Viva Fresh Expo. Attending will be Sales Manager Autumn Campbell and Sarah Peevey.

At the 2024 Viva Fresh Expo, La Bonanza Avocados customers will be able to sample some of the finest tasting fresh guacamole from Mexico as well as meet with the team to set up yearlong contacts for guacamole and pulp products. Stop by booth No. 904 to learn how you can buy direct in Mexico from La Bonanza Avocados.

La Bonanza Avocados is bringing an extensive team to represent the companies and answer all your questions about La Bonanza Avocados and La Bonanza Fresh Guacamole product and services.