Continental Fresh LLC, is a grower, shipper and importer of fresh fruits and vegetables through Texas from Latin America, specializing in mangos year-round. Connecting dependable growers to its customers in the U.S. market, Continental Fresh has nurtured a reputation as being highly knowledgeable of the import market, providing regular market updates and forecasts to ensure that their product is delivered on time and in peak condition.

Exp Group, renowned for its expertise in importing and promoting tropical and Latin products, boasts over four decades of invaluable experience, ensuring its prominent position in the realm of produce.

The Texas International Produce Association announced that Max Lugavere will be the keynote speaker for the upcoming 2024 Viva Fresh Produce Expo in Houston. A prominent health and science journalist, filmmaker and bestselling author, Lugavere will inspire and educate attendees with his insights into the intersection of nutrition, brain health and overall well-being.

Salix Fruits, founded by Juan González Pita and Luis Elortondo, first began importing citrus to the U.S. in 2015, focusing initially on lemons from Argentina. Today, the Argentinian-based company has a portfolio of more than 25 fruit items, although, in the U.S., it focuses on the consistent supply of imported citrus.

The company will be attending Viva Fresh as participants this year and is looking forward to all the show has to offer.

Viva Fresh has become one of the more important — and popular — events in the produce industry, drawing attendees from throughout the United States and Latin America that are seeking out new business opportunities.

In early November, the Texas International Produce Association opened up booth registrations as it continued its quest to curate a great experience for its Viva Fresh Expo, which will be held April 11-13 at the Marriott Marquis Hotel in Houston.