GLC Cerritos, a Mexican avocado company with a U.S.-based sales operation in Oxnard, CA, just completed its first full year in the Fairtrade campaign registering sales in excess of 2 million pounds.

It was a decade ago that the Texas International Produce Association launched the Viva Fresh Expo as a regional produce show dedicated to celebrating the vital role of the Tex-Mex corridor as a key trade route and production hub for fresh produce.

“It was a game changer for the association and the industry,” said TIPA President and CEO Dante Galeazzi, who was on the founding committee as an industry member.

Mexus Inc., a freight services provider and licensed broker based in Laredo, TX, celebrated its 25th anniversary in 2024 and has plans for further growth as it begins year 26.

Among the highlights of Mexus’ expansion plans is obtaining their FSIS certification earned from USDA as well as the addition of a warehouse within the same industrial park it operates in Laredo.

The Texas International Produce Association unveiled a new Viva Fresh Produce Expo website as the expo celebrates its 10th anniversary. The 2025 Viva Fresh Expo will take place in Houston April 10–12, bringing together produce industry leaders from across North America.

This year, the Texas International Produce Association is celebrating the 10th anniversary of the Viva Fresh Produce Expo in Houston April 10-12 with new opportunities to connect and engage.

This milestone year features many crowd-favorite events but also adds an expanded Viva Fresh Open Golf Tournament and a Pickleball tournament to the Thursday (April 10th) events lineup. Interested participants can sign up when attendee registration opens Feb 3.

In Bloom, Texas International Produce Association’s Women in Produce, announced its first annual awards program celebrating women in the produce industry. The awards will be presented at the inaugural ceremony, In Bloom: TIPA Women Honoring Their Own on Feb. 27 in McAllen, TX.

Nominations are now open for two prestigious awards, in addition to a posthumous award that has already been selected by the committee: