Sunkist Growers recently debuted Family Segments, a new three-part series on YouTube. Hosted by chef influencers in Canada, the at-home cooking tutorials give viewers an intimate window into how families connect with one another over conversations, culture and citrus.

Registration for CPMA 2021 Fresh Week is now open and free. Designed with the entire supply chain in mind, Fresh Week is Connections: Reimagined. The event will officially kick off on April 13 with a live keynote address from Laurent Duvernay-Tardif, a Kansas City Chiefs player born in Canada and a medical school graduate.

Innovation has always been an important driver in the fresh fruits and vegetables world, and that influence continues at an ever-increasing pace. CPMA members are often at the forefront of these changes as industry looks for more efficient, cost effective and labour-saving opportunities for growth. The transformation to a digital world has introduced artificial intelligence, big data, block chain and a myriad of other data/software driven innovations.

The Canadian Produce Marketing Association is moving forward in 2021 to connect members and build business opportunities, even within these unique times. "Recognizing you cannot recreate our amazing event online we are working to deliver a new and exciting virtual world, something totally reimagined," the association said in a statement.

CPMA invites industry members to join its first Fresh Week event beginning April 12, 2021. Fresh Week will celebrate the sector with education, virtual tours, networking opportunities, social activities and connections across the supply chain.