LA MIRADA, CA -- As has been the case for many years, the mid-summer luncheon membership meeting of the Fresh Produce & Floral Council, held here Aug. 3 at the Gateway Plaza Holiday Inn, was devoted to raising funds for the City of Hope, a Southern California cancer and research hospital.

Recently formed Greenhouse Produce Co. LLC in Mission, TX, has finalized its marketing team with the addition of three experienced produce professionals.

New Jersey Agriculture Secretary Charles M. Kuperus recently sampled some of New Jersey's bounty at farmers markets in Englewood, West Orange and Middlesex Borough during a farmers market tour.

At the Englewood Farmers Market located near the downtown area, Mr. Kuperus was joined by local legislators, Assemblywoman Loretta Weinberg and Assemblyman Gordon M. Johnson.

The cost of entering the radio frequency identification game may be much less than first anticipated, according to research by a logistics publication.

In Logistics recently published a story reporting that cost of initial compliance may be as little as $15,000 for some firms and stretch only as high as $400,000 for even the largest vendors. That is a far cry from the early estimates that put cost estimates for the larger companies at well over $1 million.

How is this as a combination for the perfect employee: educated, motivated, dedicated, kind, hardworking, talented and beautiful.

The entire package is exactly what Rosemont Farms Corp. in Boca Raton, FL, got when it hired 25-year-old Lacie Randall as its new marketing coordinator in July.

But there are even more pleasant surprises. Ms. Randall is also a cheerleader for the National Football League's Miami Dolphins.

And if you're not a fan yet, one chat with this outgoing and dynamic gal will have you changing your team colors.

As a mother and an advocate against junk food marketing, Margo Wootan said she could not believe an ad campaign that pitched Apple Jacks cereal by telling kids that apples were sour and not as tasty as the sugary breakfast cereal.

As a result, the Center for Science in the Public Interest and the Produce for Better Health Foundation joined forces in asking Kellogg to discontinue its television, web and print advertising campaign and to adopt a better policy for marketing foods to children.