RETAIL VIEW: Distributor tries hand at new product invention
RETAIL VIEW: Distributor tries hand at new product invention
The ending to this story hasn't been written yet, so it's impossible to classify it. Is it a story with a happy ending showing how a small firm with a good idea can make it in the marketplace? Is it a sad story showing how big the retail industry has gotten so that new product introductions are the sole domain of the multi-national companies? Or will it end up being the tale of an item that seemed to be a good idea but just didn't find enough of a marketing niche to make it?