REEDLEY, CA -- Family Tree Farms, here, has announced the addition of Eric Wuhl to its staff as director of research and development, overseeing all activities of the company's new research and development center that is scheduled to be operational in about a month. The announcement was made in a Jan. 28 press release.

Dave Warsh, owner of Warsh Farm in Center, CO, has been named vice chairman of the United Potato Growers of America board of directors. Mr. Warsh, a first-generation farmer, came to Colorado from Waukesha, WI, and has been farming for 25 years.

He brings a wealth of experience in the potato industry to the table. Mr. Warsh is a founding director of United Potato Growers of America, and he served for two years as secretary-treasurer of the organization.

The Sholl Group II Inc., the Minnesota-based marketer of selected "Green Giant Fresh" produce products, is expanding the brand through a partnership with Gourmet Trading Co., based in Los Angeles. The alliance will involve growing, packing, shipping and marketing "Green Giant Fresh" branded asparagus.

Prolonged and heavy rains in Southern California have tightened strawberry supplies, resulting in a soaring berry market that may continue into the Easter pull.

Naturipe Farms, a nationwide grower and marketer of berries, has added industry veterans Don Harris and Robert Verloop to its senior management team.

Company President Bruce Peterson announced that Mr. Harris is joining the company effective Feb. 4 as director of procurement and wholesale sales, a new position that leverages Mr. Harris' extensive experience on the buying side of the equation.

Mr. Harris has more than 30 years of experience in the retail sector and most recently was director of procurement for Wild Oats. He was also with Safeway for many years.

The Produce for Better Health Foundation, the American Heart Association, the U.S. Department of Agriculture and other organizations and agencies, including virtually all fruit and vegetable commodity boards, have been working for years to get the word out about the benefits of eating more fruits and vegetables.