4Earth Farms has excellent supply of Kalettes available
4Earth Farms has excellent supply of Kalettes available
4Earth Farms’ first major crop of it Kalettes program, a new hybrid of brussels sprouts and kale, is harvesting and available for sale in excellent supplies. Acreage for the program was rapidly expanded earlier this year due to high demand and interest, and harvesting is moving forward with continued fervor as the holiday season approaches.
“Here at 4Earth we constantly strive to bring new and unique items to the marketplace while maintaining the highest of quality standards for our customers,” Mark Munger, vice president of sales and marketing at 4Earth Farms, said in a press release. “Our testing of Kalettes crops began over 18 months ago, leading to our increased growing acreage following customer demand that far exceeded our expectations. We are thrilled to finally have the product on shelves and available in significant supplies to retail and foodservice across the U.S.”
4Earth Farms is offering Kalettes with year-round availability, grown on its farms along the Baja California, Mexico, peninsula. Kalettes are packed in six-ounce bags for retail, as well as three-pound bags for foodservice.
Kalettes, a cross between Russian red kale and brussels sprouts, are the newest superfood to hit the U.S. market. Both brussels sprouts and kale have seen recent popularity due to their flavor, versatility and nutrient-dense superfood status. Kalettes offer benefits from both sources with a fresh new look and light, peppery taste.
“With any new offering comes the task of educating customers on aspects of the product they may be unfamiliar with,” Munger added in the press release. “Making Kalettes POS materials available is our way of helping consumers get the information they want quickly and easily right there in the store. The response to Kalettes has been overwhelmingly positive and we are excited to be at the forefront of their availability to the market.”
