Whole Foods, Purple Carrot launch plant-based meal kits
Purple Carrot, a whole food, plant-based meal kit delivery service, announced a new partnership with Whole Foods Market’s North Atlantic region. Beginning Oct. 26, Purple Carrot meal kits will be carried at the North Atlantic’s flagship location in Dedham, MA. Each kit will include hand-selected, portioned-out ingredients just like Purple Carrot subscribers receive at home on a weekly basis. This marks the first meal kit delivery collaboration for the North Atlantic region of Whole Foods Market, and the first in-store point of sale for Purple Carrot.
"We created a delivery service that provides all of the raw, pre-measured ingredients people need to cook delicious and healthy plant-based meals across the country. Over the last year, we’ve listened to the feedback of our busy consumers who also wanted to find our products on grocery shelves. With that in mind, we have created a new product so people can pick up their meal kits when they shop at Whole Foods Market,” Andy Levitt, founder and chief executive officer of Purple Carrot, said in a press release. “We are thrilled to team up with Whole Foods Market’s North Atlantic region to enrich the grocery shopping experience and make it easier for people to cook delicious plant-based meals at home.”
Whole Foods Market customers will enjoy the convenience of grab-and-go meal kits curated by Purple Carrot and will introduce shoppers to a rotation of three flavorful, high-protein meals. Initial meal choices will be Mongolian Seitan Stir Fry, Pan Seared Tofu and Black Rice Noodles, and Cashew Korma with Cauliflower Rice. Each meal kit will be available for $19.99.
”We recognize that now, more than ever, our customers are in need of convenience without the sacrifice of quality and nutrition,” Kimberley Rose, vice president of purchasing for Whole Foods Market’s North Atlantic region, said in the release. “Purple Carrot has created a great product that will help us to provide our customers with one more way to continue to eat well even on the busiest of days.”