Duda invests in online purchasing tool
Duda Farm Fresh Foods, a leading grower of fresh vegetables and citrus, announced its investment in an online product purchasing tool that will allow the brand to continue meeting shoppers needs post-pandemic. The tool is connected to major national retailers and grocery fulfillment companies.
When compared to purchasing habits before the pandemic, 45 percent of consumers report shopping more online for groceries and 30 percent also said they are shopping less at grocery and mass retail stores.
In response to this trend, Duda Farms Fresh Foods has invested in a purchasing tool that will further enhance its in-store product locator to make Dandy branded products easily accessible online with the click of a button. Shoppers will simply go to the product locator page on Duda’s website then click Buy Online.
“One of the most frequently asked questions we get from shoppers on social media is, ‘Where can I buy this product?’ So, a few years ago we invested in a more traditional product locator tool that solved this problem,” said Nichole Towell, senior director of marketing and packaging procurement at Duda Farm Fresh Foods. “Now, we are in the next phase of meeting consumer expectations and wanted to make it easier for people to add Dandy branded products directly to their online shopping cart.”
This new asset will not only benefit sales for Duda Farm Fresh Foods, but retail partner sales as well. The company will be investing in more marketing to bring awareness of this tool to consumers to drive traffic and ultimately increase product purchases for its retail partners.
“At Duda Farm Fresh Foods, we are committed to innovation and forward thinking,” said Sammy Duda, president of Duda Farm Fresh Foods. “This ‘buy online’ investment is just one of many ways we are responding to trends to keep consumers and our customers happy. We look forward to continuing this type of growth in the coming years!”
Duda Farm Fresh Foods also recently launched the Dandygram, a bi-weekly market update to keep its customers informed about crop conditions, product availability, and market insights.