The Vineland Cooperative Produce Auction is off to a strong start in 2026, beginning its 95th season with steady demand, expanded product offerings and growers continuing to adapt to changing market conditions.

“This year’s auction began two weeks earlier,” said Carol DeFoor, office manager for the entity. “The start date is always largely dependent on the weather.”

The season opened with a broad assortment of spring vegetables and greens.

Marolda Farms produces a wide range of conventional and organic leafy greens and herbs across approximately 380 acres, including 250 acres dedicated to conventional production and 130 acres devoted to organic crops.

After navigating a stretch of unusually cold weather earlier this spring, D’Ottavio Farms is entering the New Jersey growing season with optimism, supported by expanding acreage, new technology investments and strong demand across multiple produce categories.

After a winter marked by cold temperatures, supply disruptions and rising production costs, Nardelli Lake View Farms is optimistic about the upcoming New Jersey season as crops begin developing across the state.

With more than a century of farming history in New Jersey, Russo Farms continues evolving its operation through expanded production, infrastructure investments and a strong focus on quality as the company heads into the heart of the 2026 season.

Russo Farms, based in Vineland, NJ, operates nearly 350 acres and handles more than 50 categories of vegetables, while also maintaining its own trucking fleet and direct grower relationships throughout the region. 

With more than four decades in the produce industry, Ryeco LLC continues to build on its reputation as a full-line distributor by focusing on consistent growth, strong customer relationships and a service-first mindset.