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Tasteful Selections to open new facility in November

In just five years, Tasteful Selections, a specialty potato brand from Bakersfield, CA-based RPE, has grown so much that it is now expanding from its original location to a bigger facility.

The new Tasteful Selections facility in Bakersfield is expected to open around the end of November, just in time to handle the holiday rush and increased volume. The 200,000-square-foot facility is completely dedicated to grading and packaging Tasteful Selections specialty potatoes. Not only will the new facility increase production capacity from eight packaging lines to 12, but it will double the capacity for washing potatoes.

Additionally, the new facility will have more shipping docks and improved refrigeration and storage using European-style storage bins. Water processes have also been redesigned so that all water used in the facility is reused either for washing more potatoes or is applied to nearby farmland.

“The brand new facility will help us give our customers and consumers the best possible experience with our potatoes,” said Russell Wysocki, president and chief executive officer of RPE. “With the added production area, we’re ready to help customers meet whatever consumer demand for specialty potatoes there is.”

The new, fully automated Tasteful Selections facility will improve workflow, as well as the overall quality and shelf life of potatoes for customers, which will ultimately create a better experience for consumers, according to the company press release.

“The amount of success we have experienced with Tasteful Selections is unprecedented,” explained Wysocki. “Because of the constantly increasing consumer demand, the new expanded facility in Bakersfield was needed to help us meet the needs and fill the orders of all our customers. Tasteful Selections has provided 50 percent incremental growth for our customers and we are committed to meeting their needs.”

The newest addition to the Tasteful Selections line, organic baby potatoes, will be officially unveiled in the New Product Showcase at PMA Fresh Summit, Oct. 17-19 in Anaheim, CA.

Tasteful Selections LLC is a joint venture of RPE, CSS Farms and Plover River Farms Alliance Inc. It is a vertically integrated grower, shipper and marketer of premium specialty potatoes.

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