Duda drawing consumers in with sweepstakes
For the sixth year in a row, Dandy Celery, grown by Duda Farm Fresh Foods, announced the return of its largest annual promotion, Dip It 2 Win It. Running through Jan. 14, the sweepstakes aims to elevate healthier snacking and drive in-store as well as online sales during peak football season while also offering fans a chance to win unique prizes ahead of the big game.
This year, Duda Farm Fresh Foods is offering a new grand prize pack for one lucky winner to tailgate their way with a name brand portable gas grill, high-end cooler, custom corn hole set, $200 gift card and Dandy celery. The company will also be giving away one premium Bluetooth speaker, one customizable tumbler and celery to three second place winners to enhance their game watching experience.
In additional to elevating football watch parties, this annual promotion drives demand of Dandy-branded celery through targeted email marketing, a national TV segment airing this week, and social media content and ads tailored to consumers to encourage entries.
“This time of year is crucial for celery sales as many people are looking for fresh cut items to use for hosting game watching parties,” said Sammy Duda, president of Duda Farm Fresh Foods. “We are happy to be able to offer our loyal shoppers not only superior product, but also another year of our popular Dip It 2 Win It sweepstakes to celebrate the big game.”
The brand is committed to providing people with inspiration for healthy and delicious snacking ideas, including incorporating celery as the ideal chip replacement for traditional gameday dips like queso, guacamole and seven-layer dip.
Duda Farm Fresh Foods recently announced its investment in an online product purchasing tool that is connected to major national retailers and grocery fulfillment companies. This investment will allow the brand to continue meeting shoppers needs online and in-store.