Fruit World embraces stone fruit delay
Fruit World has embraced a delayed start to stone fruit season to ensure ideal ripening and fruit quality, now shipping the ripest early cherry varieties — Hazel and Royal Lynn — with the Coral variety soon to follow.
“Spring pollination was staggered this year, which led to mixed maturity in the orchard,” said Cindy Richter, director of sales at Fruit World. “We are having to harvest each block of cherries several times, selecting fruit at peak color, size and quality, which also increases production cost.”
Delivering some of the earliest organic cherries on the market, Fruit World is creating plenty of opportunities to brighten the retail produce department this spring. “Our retail partners are hoping to drive sales by offering organic stone fruit to their shoppers this summer, leading to higher rings at the register,” said Bianca Kaprielian, CEO of Fruit World. “Stone fruit purchases are often impulsive due to the short season and limited availability of this desirable product, making it a can’t-miss merchandising opportunity you can provide to customers each season.”
In addition to organic cherries, Fruit World is bringing the magic of summer alive for customers with organic apricots, nectarines and peaches. As it celebrates its sixth anniversary, Fruit World is honoring its commitment to keep family farms thriving by offering organic, in-season fruit to more retailers than ever before.
“We partner with exceptional California fruit growers like the Masumoto family, who share our values,” said Kaprielian. The fifth-generation farm family has cultivated a legacy built on preserving heirloom varieties like the Rose Diamond nectarine and the Suncrest peach, one of the oldest cultivars in the valley.
“This season, we are excited to offer a value pack on Blossom Hill apricots,” said Kaprielian. “This pack will allow retailers and home delivery companies to offer a cost-effective option with mild imperfections from weather events this spring, balanced by high Brix and superior eating quality and flavor.”
Fruit World will be showcasing a stunning lineup of premium organic fruit this July at the Organic Produce Summit in booth No. 812.
