2025 IFPA Consumer Connection brings experts together
By
Adam Campbell
2025 IFPA Consumer Connection brings experts together
By
Adam Campbell
The 2025 International Fresh Produce Association Consumer Connection brought together, marketers, retail partners and influencers to explore how today’s produce industry can better connect with consumers through innovation, data and storytelling. From marketing strategy to brand-building insights, the event underscored power of collaboration and creativity in reshaping the consumer journey and increasing consumption of fresh produce.
Lauren Janeka of IFPA with Alex DiNovo of DNO Produce.
Jen Velasquez and Chandell Lattin of Full Tilt Marketing.
Tracy Shaw of Healthy Family Project with Kevin Ritchie of United Supermarkets.
Sara Schwartz of Google with Katie Calligaro of IFPA Foundation for Fresh Produce.
Dave Anderson, Jennifer Olmstead and Carolyn Becker of California Walnut Commission.
David Ruiz of Overland Park Convention Center, Tony Castillo of Nutrition for Performance, Maya Feller of Maya Feller Nutrition and Andrew Caplan of Culinary Advisors.
CarrieAnn Arias of USA Pears, Tristan Simpson and Tim Lane of Tristan Michele Marketing and Lauren Scott of IFPA Foundation for Fresh Produce.
Meghan Sedivy of Fresh Thyme Market, Laura Brown of The Kroger Co, Allison Primo of Schnuck Markets, Amy Peterson of Coborn’s and Yvette Waters of Raley’s.
Chris Veillon of Topline Farms and Mary Heslep of Ten Acre Marketing.
Courtney and Mike Roberts of Harps Food Stores with Karen Brux of Chilean Fresh Fruit Association.
Tiffany Cruikshank of Onions 52 with Auna Lundberg of Stemilt Growers and Kristi Harris of Honeybear Brands.
Loren Foss of CMI Orchards, Scott Bennett of Jewel-Osco and Andy Kimbrel of Crunch Pak.
Kim Green and Mayra Barajas of Crunch Pak with Krista Beckstead of Mountain View Fruit Sales and Elena Hernandez of Sun World International.
Anna O’Brien and Jackie Nakashian of Trinity Fruit Co.
Mary Heslep of Ten Acre Marketing flanked by Alejandro Guerrero and Albert Perez of Continental Fresh.
Mac Riggan flanked by Lauren Scott and Sharese Roper of IFPA Foundation for Fresh Produce.
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