Greengate Fresh LLP, which was founded almost three years ago, is expanding its product line as it switches production to the winter vegetable deal this year.

“We are adding a spring mix and a spinach pack to our offerings,” said Jay Iverson, vice president of sales and marketing for the Salinas, CA-based firm.

Adaptability is key to business survival, and G.O. Fresh continues to rise to the challenge. “As any business that navigates through a tough economy needs to make changes, so does G.O. Fresh,” Chief Operating Officer Marylou Owen told The Produce News Nov. 12. “This next year promises to be an exciting year as we adapt to an ever-changing marketplace.”

The privately-held company, centrally located in Minneapolis, MN, is a premier processor of fresh, pre-cut fruit and vegetables. The owners, Ms. Owen and Chief Executive Officer Patricia Greene, are industry veterans.

RPE is one of four Wisconsin potato producers that supplied potatoes as part of a donation to the victims of Hurricane Sandy.

Chris Voigt, executive director of the Washington State Potato Commission, encourages domestic retailers to secure their spud supplies as soon as possible. His sage words are directly tied to the fact that the Evergreen State is seeing increases in export volume.

Growing up in Long Island, NY, in the town of Holtsville, Megan Rebollal has used some fancy footwork to land at Railex, a provider of transportation and logistics services for produce loads that traverse the country. An account representative, she works in Riverhead, NY, where the firm shares space with sister company Hapco, a produce grower-shipper-distributor.

The Fresh Wave LLC is currently undergoing a major expansion program that is increasing the number of sources and inventories it maintains, Tommy Consalo, vice president of the Vineland, NJ-based company told The Produce News.

“We have outstanding new partnerships,” said Mr. Consalo. “We are expanding in all growing areas in New Jersey, as well as throughout the East Coast. This year we doubled our blueberry production areas, and we plan to increase another 50 to 100 percent in the coming year. One deal is set in stone and we’re in negotiations with another.”